About Us

London to Dubai

Today, JOE’S CAFÉ DUBAI carries forward the storied heritage of the London original, infusing it with Dubai’s contemporary flair. Located in the prestigious Dubai Mall within the Fashion Avenue, this outpost offers a seamless blend of Knightsbridge sophistication and modern Middle Eastern hospitality. Stepping into JOE’S CAFÉ DUBAI, guests are immediately struck by an atmosphere that echoes the brand’s legacy: stylish interiors, an inviting layout, and a cosmopolitan buzz. The café features sleek, modern décor and a warm ambiance reminiscent of its London roots – updated with local design touches and a more spacious layout to suit Dubai’s style.

The Origins - Founder

JOE’S CAFÉ first opened its doors in 1984 on London’s upscale Sloane Street. It was the brainchild of fashion entrepreneur Joseph Ettedgui, founder of the luxury JOSEPH boutiques. Integrating a café within a high-end fashion store was an idea ahead of its time – a pioneering concept that blended shopping and dining. This innovation helped redefine the retail experience by creating an immersive, inspiring atmosphere where customer could enjoy more than just buying clothes. From the outset, JOE’S CAFÉ was not just a place to eat; it was part of a lifestyle destination, reflecting Ettedgui’s vision of relaxed elegance in retail.